- Go Blue on the Border
An ongoing campaign that mirrors the International Diabetes Federation Go Blue media campaign for world diabetes day World Diabetes Day (WDD) created in 1991 by IDF and the World Health Organization in response to growing concerns about the escalating health threat posed by diabetes. World Diabetes Day became an official United Nations Day in 2006 with the passage of United Nation Resolution 61/225. It is marked every year on 14 November, the birthday of Sir Frederick Banting, who co-discovered insulin along with Charles Best in 1922.
The Go Blue on the Border campaign mission is to create diabetes awareness along the US- Mexico Border with 3 core messages:
- Diabetes is serious
- Diabetes can be prevented and control
- The time is now to take action
- Diabetes Education for the Elderly
- Diabetes Garage
Mission to bring together agencies that work in the area of Chronic Disease with a focus on diabetes to strengthen inter-agency, inter-institutional and inter-disciplinary collaboration to counteract this epidemic.