Training to Improve Community Coalitions to Improve Social Marketing, Media, and Mobilization Practices

ABC has developed and strengthened nine independent community coalitions along the border from Texas to California.ABC’s technical assistance to the nine coalitions includes CBA around topics such starting and forming coalitions, including community readiness, and the identification and recruitment of members to form a coalition.  Other topics include conducting community needs and resource assessment; developing a mission statement and developing and prioritizing goals, objectives, and activities as well as an evaluationplan. The coalition building process developed by ABC is documented in a manual “Coalition Building: From Community Readiness to Action Planning.”. The delivery of training has included multiple modalities such as web-based andin-person training. Coalitions are using technology (e.g., social networking sites, texting, and web applications) to reach the highest-risk populations.

Red de Coaliciones Comunitarias (

Buenos resultados coaliciones comunitarias

Arrancan programas de Asociación Red de Coaliciones Comunitarias