ABC Breast Feeding Initiatives

  • Mission: –  Create a breastfeeding Culture along the US- Mexico Border in order to achieve this ABC will partner and work with multi-disciplinary groups, multi-agency health care professionals and non-traditional partners.
  • Guiding principal:  –  the success rate among mothers who want to breastfeed can be greatly improved through active support from their families, friends, communities, clinicians, health care leaders, employers, and policymakers. Given the importance of breastfeeding for the health and well-being of mothers and children, it is critical that we take action!


    Areas of work collaboration:

    • Awareness/Outreach
      • The Big Latch On
      • Follow the WHO Code of Marketing of Breast Milk Substitutes
      • Facts sheet for Health care professionals
    • Education/Training
      • Breastfeeding education to CHW (Familias Triunfadoras)
      • Look who is talking lecture series partners with BBC
      • Presentations made at conferences, universities
    • Research
      • The Breastfeeding- Breast Cancer Connection study
        • Phase I
        • Phase II
    • Communication
      • Under Construction
    • Policy
      • Mother Friendly worksites
      • Mother Friendly Establishments
      • Zero Weeks